Radius is B2B marketing platform that leverages the largest database of US businesses, intelligence and omnichannel integrations to help reveal a business's best audience. As a member of the Communication Design team, I work closely with the Marketing, Sales, and Web Development teams to maintain consistency of the Radius brand across all of our marketing efforts.
Created at Radius, August 2016 - Present
My primary responsibility at Radius is to serve as the design lead for all web projects. Working closely with the Marketing and Development teams, I have helped to expand our Clarity campaign to our web experience, and created a consistent UI framework for the all web projects to follow. Design efforts have seen time-on-page rates double and improved form fill completions.
VIDEO & ANIMATION
I also serve as the design lead on all video and animation projects for Radius. My work has included the production of product and feature launch videos, company overviews, customer testimonials and conference booth multimedia. I've additionally led creative direction when working with outside agencies.
I also collaborate with the rest of the design team to provided creative for our demand generation efforts. Work has spanned from Facebook and Linkedin ads, banner ads, blog posts, and downloadable ebooks. We are currently establishing an ad framework in order to properly test copy, imagery, and CTA's for optimal conversions.