IBM Stadium Experience
The IBM Stadium Experience is a prototype solution that answers how stadiums can elevate their game-day experience using IBM technologies. I led the design team in creating a fully-connected demo showroom on the IBM Campus that would be used by visiting executives. The experience focused around enhancing the areas of crowd control, gamification, social sharing, and retail and featured an i0S app, four smart screen displays, and stadium analytics dashboard.
Created at the IBM Mobile Innovation Lab, Austin, TX, Spring 2016
Fan Mobile App
The root of our experience is the iPhone app. It allows the stadium to track each visitor’s location and provide them with relevant information - such as their seat location when they arrive. Within the demo, visitors receive this contextual content through a feed of alerts, game updates, and promotions. Without leaving their seat, they can explore the stadium through a detailed map that shows every concession stand, merchandise store, restroom and their current wait times.
The stadium also features dynamic “smart screens” that change based on data collected from nearby visitors and events in the game. Our vision was to provide each section of the stadium with it’s own series of smart screens, tailoring the experience for the visitors in that particular area. These screens create an immersive environment that extends beyond the app.
Contextual way-finding screens guide visitors to different POI’s (points of interest) and help ensure that each section is bringing in enough revenue. These screens give recommendations to help visitors find what they're looking for, without searching the stadium or waiting in long lines. This allows for better crowd control and more sales opportunities for the stadium.
Through gamification services, different actions earn visitors points, badges, and special rewards. Visitors can compete against their section to reach the top of the leaderboard, earning them recognition and exclusive deals. This competitive feature keeps visitors entertained and connected with friends, while also promoting sales.
Visitors are encouraged to post tweets and photos to social media, so they can get featured on the stadium’s media wall. This promotes social media engagement, as well as free advertising, as visitors tell their networks that they’re at the stadium. As a visitor walks by, the screen will recognize them through Bluetooth connection and highlight their posts on the media wall. This screen also features important weather alerts and promotions, to make sure visitors stay in the loop.