IBM Stadium Experience


Game Changer is a demo that was created at the IBM Mobile Innovation for Mobile World Congress 2015 to highlight the possibilities for IBM Presence Insights, Xtify Notifications, and small cell technologies in sports venues.

In creating Game Changer, we explored how to enhance live sporting events by harnessing the increased bandwidth provided by small cell technology. Fans can capture photos & videos and upload them to the interactive Fan Hub for others to see, access live streams from official stadium cameras to ensure they never miss any of the action, and even view instant replays mere seconds after the live play occurred.

By integrating IBM’s Presence Zone technologies, Game Changer is also able to pinpoint a user’s location and provide the most relevant information. Away from your seats and missed a big play? Game Changer knows and will automatically send an instant replay. Looking for a concession stand, merchandise store, or bathroom? Game Changer can show the ones which are closest. Wondering what to do after the game? Game Changer uses Xtify to send suggestions and promotions for local establishments. 

App and video created at the IBM Innovation Lab in Austin, TX.


IBM Stadium Experience

The IBM Stadium Experience is a prototype solution that answers how stadiums can elevate their game-day experience using IBM technologies. I led the design team in creating a fully-connected demo showroom on the IBM Campus that would be used by visiting executives. The experience focused around enhancing the areas of crowd control, gamification, social sharing, and retail and featured an  i0S app, four smart screen displays, and stadium analytics dashboard.

Created at the IBM Mobile Innovation Lab, Austin, TX, Spring 2016



 Fan Mobile App

The root of our experience is the iPhone app. It allows the stadium to track each visitor’s location and provide them with relevant information - such as their seat location when they arrive. Within the demo, visitors receive this contextual content through a feed of alerts, game updates, and promotions. Without leaving their seat, they can explore the stadium through a detailed map that shows every concession stand, merchandise store, restroom and their current wait times.




The stadium also features dynamic “smart screens” that change based on data collected from nearby visitors and events in the game. Our vision was to provide each section of the stadium with it’s own series of smart screens, tailoring the experience for the visitors in that particular area. These screens create an immersive environment that extends beyond the app.

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Contextual way-finding screens guide visitors to different POI’s (points of interest) and help ensure that each section is bringing in enough revenue. These screens give recommendations to help visitors find what they're looking for, without searching the stadium or waiting in long lines. This allows for better crowd control and more sales opportunities for the stadium.

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Through gamification services, different actions earn visitors points, badges, and special rewards. Visitors can compete against their section to reach the top of the leaderboard, earning them recognition and exclusive deals. This competitive feature keeps visitors entertained and connected with friends, while also promoting sales.

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Visitors are encouraged to post tweets and photos to social media, so they can get featured on the stadium’s media wall. This promotes social media engagement, as well as free advertising, as visitors tell their networks that they’re at the stadium. As a visitor walks by, the screen will recognize them through Bluetooth connection and highlight their posts on the media wall. This screen also features important weather alerts and promotions, to make sure visitors stay in the loop.




All of this information is collected on a dashboard, so venue operators can track visitor behavior and generate insights to improve their stadium. They can use the dashboard to track information about popular POI’s, sales, gamification activity and overall visitor engagement.

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